Why?

• Experienced security people

  We know security. The website guides you through the same practical questions an experienced professional would ask — without putting a salesperson in your kitchen.

• You know your home

  Tell us what you are concerned about. We will explain the options, tell you what we recommend, and trust you to decide what is right for your home.

• Good equipment

  We use curated Ajax security equipment because we believe in it. We are not trying to sell every gadget made. We would rather sell the right system.

• Install it yourself. We will help

  We program and prepare the system. You install it. If you get stuck, a knowledgeable security person can help remotely. If DIY is not for you, we will point you toward installers we trust — and we do not take a kickback.

• Professional monitoring if you want it

  Choose 24/7 professional monitoring or self-monitoring. We will explain the difference and make our recommendation. The decision is yours.

• We will tell you when the cheaper option is fine

  Key fob instead of a touchscreen? Your phone instead of either? Existing smoke alarms still doing their job? We are not going to pretend spending more is automatically better.

• Nobody is paid to upsell you

  There is no commissioned salesperson trying to increase your ticket. Our job is to help you build a system that makes sense.

• More of your money goes toward the security

  You are not funding a field-sales organization, fleets of installation trucks, layers of sales management, or disruptive in-home appointments. We keep the company intentionally lean.

• Our price is our price

  No fake countdown. No 'buy today' discount. No fear tactics. No pretending a $900 system is suddenly $499 because your manager approved something. We charge a fair price and make a fair profit.

• A virtual handshake should still mean something

  We sell online, but we try to conduct ourselves as if we were sitting across the table from you. We say what we mean, charge what we said, and do what we promised.

We did not remove the security professional. We removed the sales pitch.

You know your home. We know security.